1990
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Founded by Linda Jackson, President and Breast Cancer Survivor.
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1991
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Manufactured the SOFTEE®, the first wear home from the hospital post mastectomy recovery camisole.
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1992
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Gained national Medicare coverage of the SOFTEE®.
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1993
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Introduced the Support Pocketed Cami™ and Mastectomy Slip™ Lingerie.
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1994
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Posted first website on international post-mastectomy marketplace.
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1995
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Introduced the SOFT SECRET® silicone breast prostheses.
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1996
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Linda Jackson introduced educational seminars:
Building a Successful and Rewarding Post Mastectomy Business.
Becoming a Certified Fitter of Post Mastectomy Products.
Published Ladies First, Inc. Comprehensive, Illustrated Fitting Manual.
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1997
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Introduced the SOFTEE® TWO, SUPPORT SOFTEE®, Active Tee™, and Lady Boxer™.
Launched new revised web site.
Premiere issue of Firstnews dealer newsletter.
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1998
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Released new packaging for SOFTEE® product line.
Released the ‘Get An Attitude’ breast cancer awareness button.
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1999
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January 1st Medicare issued unique HCPCS code of L8015 for SOFTEE®.
June 1st Medicare increased L8015 allowable.
Released new Ladies First, Inc. product catalog.
Introduced the SOFTEE® TWO RECONSTRUCTION Recovery Camisole.
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2000
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Celebrating a decade of caring!
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2001
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2001 Introduced EXTENDED Sizing to XXLarge in all garments.
Converted all products to 100% LATEX FREE.
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2002
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Released Mastectomy Slip™ & Support Cami™ in Ivory.
Released SOFT SECRET® silicone breast form in Sable.
Introduced the SOFT SILHOUETTE™ Anytime seamless bra.
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2003
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Released the SOFT SILHOUETTE™ Anytime bra in Ivory.
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2004
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Celebrated 15 year anniversary by rocking the post mastectomy marketplace with the introduction of the Soft Silhouette® Bra and Matching Pantee in color selections of Lilac, Mint or Periwinkle.
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2005
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Relocated and expanded warehouse facility to better serve our customers. |
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2006
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Implemented monthly special discounts to assist our customers in increasing profits. |
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2007
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Increased the size of the SOFTEE® TWO Roo pocket to better accomodate multiple sets of drains. |
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2008
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Partnered with the United Breast Cancer Foundation to provide grant-funded, no-cost SOFTEE® prosthetic camisoles for under and uninsured in six East Coast Hospitals. |
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2009
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Introduced the Soft Silhouette bra in white and ivory with a soft encased band. |
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2010
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Celebrating 20 years of comforting women! |
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